iam Legal Alliance is a Law as a Service (LaaS) platform spearheaded by the Siam LegalTech Center in Bangkok, Thailand.

The platform aims to re-invent how law firms are structured. Law firms are well known to be entrenched in old ways of doing business and seen as a bit of an archaic institution that is both elitist and highly centralised. At the same time, large law firms have big budgets that allow them to invest in marketing, mentorship and lawyer training - all of which are essential elements of creating a successful law firm. All of this is often far from reach by your average lawyer in a provincial city. Traditionally, for a lawyer to be successful, the only option is to relocate to Bangkok and join one of the big firms often with long hours, sacrificing personal time with their family.

This transplanting of all the high calibre lawyers also results in a “brain-drain” from all the provincial communities around Thailand. This also means there are very few lawyers in local communities that can provide pro bono work in order to improve access to justice (A2J). We believe that by empowering local lawyers in their home provinces, they are then equipped with the tools to tackle social justice issues as they would have more time and resources to contribute to their local communities.